![]() We tell stories to connect, dream, and imagine. When someone comes back to us and says, “ Avoid Atlantic avenue, it’s crazy full of traffic,” we select a different route because we got information - in the form of a story - about someone else’s experience. All humans are born storytellers, and we’re born to look for, hear, and describe our world in stories. Some people say that storytelling is limited to an elite few, or a professional clique. Part I: Common storytelling principles that apply to business and life. Somehow we think that only an elite few can be storytellers, and it’s a skill that we don’t have. But first, I want to debunk a few myths about storytelling. I’ll explain it today as we deconstruct storytelling. Who had turned out all the lights?”īoth of these examples use a very specific form of storytelling that we’re all hardwired to understand. Alison felt uneasy as she stepped nervously out into the dark. It was eerie - the moon was dark and someone had turned off all the lights on the boardwalk. ![]() You’ve set up the most basic form of a story: do you know what it is? “You won’t believe what just happened - first I went to the grocery store, then…” - your ears prick up. Everyone is a born storyteller.Ĭase in point: when you recount events that you’ve done, even a simple sentence as you walk through the door, you’re setting up a basic story structure: The problem is, can you dissect what’s happening into tools you can use to your advantage later? We can recognize when we’re captivated by a great story. We know when we’re in the presence of a good story, but do we actually know what’s happening inside of them? Our brains are wired for storytelling, because stories help us learn, explore, and retain information through second- and third-hand experiences. The problem is that over time, we’ve been bombarded with terrible examples of bad messaging, and we don’t know what models to look to. Storytelling is a fundamental human tool that we all do innately. Use these core principles across many communication needs, from a personal biography to the description of your company. ![]() This essay will look at some of the core truths about stories and storytelling in Part I, and then I’ll share a few tools that are practical and easy to implement in Part II. If you’re not telling your story, who is telling it for you? “Story” - the word is vague and yet so appealing - so it can be difficult to know where to start, and how to use what you learn in your everyday practice. When you want to learn how to describe yourself or your business, people look to storytelling as a way to improve their core message.īut what is storytelling? And how do you actually get better at it?Īnd what does it matter for businesses today? 11 Ways To Improve Your Business and Personal Storytelling She has worked with startup CEOs, with several Y-Combinator backed companies, and with people at Samsung, Apple, Google, and Amazon. Sarah Peck Follow Sarah Peck is an author, startup advisor, and yoga teacher based in New York City.
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